Imagine a beautiful house on the outside – manicured lawns, freshly painted, petunias in the flower pot, but go inside and you find a gutted mess. You’d probably think that’s too bad, and you’d be right. That’s how a lot of companies’ websites are. They look great on...
When I started writing about 10 years ago, I’d sit in front of my computer fully intending to write, but I always found something else to do. Maybe I’d walk the dog, email a friend or even do the laundry – anything to stave off the pain of staring at a screen with...
Sue Ter Maat – Welcome to my Content Strategy Blog