Content Strategy Blog
What is content strategy and how can you use it in your life. My blog explores the ins and outs of managing content that includes social media, web design, public relations, blogging, design, video and photography best practices.
How to Find Keywords for Your Blog
If you want copy that converts, you need to create SEO copywriting. To do that, you will need to understand keyword research, which means you select the right words that your customers typically type into a search engine, and then your site shows up at the top of the...
Why You Must Use Storytelling to Build Your Business
It’s common knowledge that people won’t long remember a fact, but they will never forget a feeling. If you can provoke a feeling – whether positive or negative – you’ve got that person’s full attention. Without it, they will forget you as if they never knew you. ...
What Bloggers Need to Know about SEO
Imagine a beautiful house on the outside – manicured lawns, freshly painted, petunias in the flower pot, but go inside and you find a gutted mess. You’d probably think that’s too bad, and you’d be right. That’s how a lot of companies’ websites are. They look great on...
What Google Analytics Content Marketers Need to Know
When I first heard the phrase – Google Analytics – I thought that sounds hard like math, so I don’t want to learn it. I was right about it being hard, but I was wrong about the second part. Now I rely on Google analytics and look forward to seeing how my work has...
A Writer’s Guide to Blogging
When I started writing about 10 years ago, I’d sit in front of my computer fully intending to write, but I always found something else to do. Maybe I’d walk the dog, email a friend or even do the laundry – anything to stave off the pain of staring at a screen with...