If you want copy that converts, you need to create SEO copywriting. To do that, you will need to understand keyword research, which means you select the right words that your customers typically type into a search engine, and then your site shows up at the top of the...
It’s common knowledge that people won’t long remember a fact, but they will never forget a feeling. If you can provoke a feeling – whether positive or negative – you’ve got that person’s full attention. Without it, they will forget you as if they never knew you. ...
Imagine a beautiful house on the outside – manicured lawns, freshly painted, petunias in the flower pot, but go inside and you find a gutted mess. You’d probably think that’s too bad, and you’d be right. That’s how a lot of companies’ websites are. They look great on...
When I first heard the phrase – Google Analytics – I thought that sounds hard like math, so I don’t want to learn it. I was right about it being hard, but I was wrong about the second part. Now I rely on Google analytics and look forward to seeing how my work has...
When I started writing about 10 years ago, I’d sit in front of my computer fully intending to write, but I always found something else to do. Maybe I’d walk the dog, email a friend or even do the laundry – anything to stave off the pain of staring at a screen with...
Sue Ter Maat – Welcome to my Content Strategy Blog
